Under armour
Under armour
Under armour
Client
Under Armour
Role
Lead Designer
Duration
3 Months
Client
Under Armour
Role
Lead Designer
Duration
3 Months
The Challenge
The Challenge
Working on Under Armour was one of the most rewarding projects of my career. I had the opportunity to completely redesign their website and lead the design of their first-ever mobile app for the South African market.
As the sole designer on both initiatives, I faced a fair share of challenges ranging from resource constraints to tight deadlines. This also became one of the most valuable learning experiences in my career. It pushed me to grow both creatively and strategically, while strengthening my ability to take ownership of large-scale digital products.
I was responsible for enhancing the overall user experience, creating more engaging journeys for new visitors, and personalising the interface for returning users. From streamlining navigation flows to optimising mobile usability, the goal was to balance brand expression with conversion performance.
Working on Under Armour was one of the most rewarding projects of my career. I had the opportunity to completely redesign their website and lead the design of their first-ever mobile app for the South African market.
As the sole designer on both initiatives, I faced a fair share of challenges ranging from resource constraints to tight deadlines. This also became one of the most valuable learning experiences in my career. It pushed me to grow both creatively and strategically, while strengthening my ability to take ownership of large-scale digital products.
I was responsible for enhancing the overall user experience, creating more engaging journeys for new visitors, and personalising the interface for returning users. From streamlining navigation flows to optimising mobile usability, the goal was to balance brand expression with conversion performance.
The landing page concept was an intentional move to create a more personalised user experience and give users a sense of importance from the start. By allowing users to select their preferred gender, we were able to tailor product displays accordingly, minimising unnecessary clicks and showing more relevant content.
The landing page concept was an intentional move to create a more personalised user experience and give users a sense of importance from the start. By allowing users to select their preferred gender, we were able to tailor product displays accordingly, minimising unnecessary clicks and showing more relevant content.
The landing page concept was an intentional move to create a more personalised user experience and give users a sense of importance from the start. By allowing users to select their preferred gender, we were able to tailor product displays accordingly, minimising unnecessary clicks and showing more relevant content.
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BRANDS I WORKED ON
BRANDS I WORKED ON
BRANDS I WORKED ON
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find me on the internet
find me on the internet