VANS
"OFF THE WALL"
VANS
"OFF THE WALL"
Client
Vans
Role
Co-Designer
Duration
2-3 Months
Client
Vans
Role
Co-Designer
Duration
2-3 Months
The Challenge
The Challenge
I had the opportunity to redesign the Vans website, and work on the Vans app, which was an exciting challenge that blended lifestyle branding with e-commerce functionality.
Vans is deeply rooted in skate, surf, and BMX culture, with a strong identity that speaks to a niche audience. Their product content often emphasizes the sport and lifestyle over the product itself.
The goal was to build a digital experience that captured the essence of the Vans lifestyle while maintaining the structure and usability that make e-commerce sites effective.
I had the opportunity to redesign the Vans website, and work on the Vans app, which was an exciting challenge that blended lifestyle branding with e-commerce functionality.
Vans is deeply rooted in skate, surf, and BMX culture, with a strong identity that speaks to a niche audience. Their product content often emphasizes the sport and lifestyle over the product itself.
The goal was to build a digital experience that captured the essence of the Vans lifestyle while maintaining the structure and usability that make e-commerce sites effective.
NEXT PROJECT?
NEXT PROJECT?
NEXT PROJECT?
BRANDS I WORKED ON
BRANDS I WORKED ON
BRANDS I WORKED ON
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find me on the internet
find me on the internet